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MagicBox: SME specialized in Hybrid interactive TV and Home media

Our organisation type is:: SME

We are active in the following Technologies: other, smart-home, software-web-networks, tele-monitoring

Action type: Development, Testing / Trials, Business model(s), Service innovation

Applications: Health & wellness, Safety, security, privacy, Information and learning, Home care, Social interaction, Other

MagicBox is a Spanish SME focused on the following areas:
- Internet TV and hybrid broadcast – broadband interactivity, covering Android O.S. (on both STB and TVs), Samsung smartTV SDK, HbbTV and MHP middlewares and BluRay BDLive applications
- TV and STB application development
- Business consultancy on Interactive TV strategy and technology
- STB vendor selection
- R&D project promotion, coordination and participation on different programs with national and EU funding, including assisted living and telemedicine (projects CSVi and T-Asisto)
- Test & trials on own lab and with real users

Our main resources:
- Interactive TV lab with over 50 different interactive TVs, STB and home media devices for tests and development
- SDKs and development agreement with main TV manufacturers
- Expert staff specialized on software development, graphic interfaces, accessibility and usability

Among our main partners:
- Informatica El Corte Inglés: IT services, subsidiary of El Corte Ingles group
- Investronica: IT brand and consumer electronic wholesaler of El Corte Ingles Group, with own manufacturing facilities and logistic depots
- Universities and Technology centers (EUITT - UPM, Labhuman - UPV, UIB University of Balearic Islands, ITA – Instituto Tecnológico de Aragón)

Contact details


Daniel Castro


MagicBox Television and Interactive Services
, Madrid